Tomorrow opens a new chapter in a story I never thought I would be writing. My first book goes public for pre-sale on Indiegogo, Tuesday, October 01. I never thought I would write a book. But neither did I imagine the other changes in my story that were drastically different than I preferred.
When I went into business as an entrepreneur, I didn’t envision losing everything I worked for. I didn’t plan for bankruptcy at mid-fifty. I certainly didn’t foresee cancer getting the best of my wife. No one chooses hardship as a way of life. But no one escapes it either.
bread&cup: beyond simple food and drink is a compilation of stories, recipes and details about the 10-year life cycle of my restaurant, bread&cup. I had no intention of doing this project a year ago . I didn’t think it would be interesting or useful. Who wants to read a story about a guy that failed? This was the question posed to me as I was contemplating the possibility of writing a book.
I wrestled with that question and came to this conclusion. This book is important for me. I am its main audience. I am writing it to myself first.
My business partner, Kerry, always reminded me that bread&cup was about my survival, that I needed it as much as anyone. I was in stagnant place in life and I needed its vision to pull me up and move me forward to a better place.
And here I am, several years later, in need of an another impetus. After failure, I needed something to help me believe again. bread&cup the restaurant was about renewal and hope. It was discovered in a dull and declining season of my life. It convinced me that I could follow a new path and create again. bread&cup the book is no different. It is helping me overcome the losses I am facing. It is helping me overcome the detractors and negative voices in my head. You know, the ones that speak fear and tell me I’m going to fail again and again.
You probably have them, too.
It’s in this thought that the book might be for you. You might be in a similar place of self-doubt or boredom and wonder if your best days are behind you. You might be facing a risk to step out in faith on an idea that seems far-fetched, especially to those closest to you. Maybe you’ve experienced the kind of loss that blindsided you, that you never saw coming.
Or maybe you were a fan of our restaurant and you just want to know more about how it came to be and why it closed. Or maybe you just want the apple butter recipe. The book includes all these. I offer them for the same reason I set our food on your table at the restaurant. I wanted to see the delight on your face and the enjoyment that comes from sharing good food and conversation.
This link will be active Tuesday morning for you to watch the video and reserve a copy of the book that will be available in January 2020. Thanks for your belief, interest and support. I appreciate it.